Double Page Spreads.

• Quote that stands out
• 3-4 columns
• Colour scheme
• Drop caps
• Image (usually more than one) - all looking at the camera (direct modes of address)
• Photo captions
• First paragraph of an article is most important
• Controversial
• Headline bigger than everything else on the page
• Informal and to the point - keep the audience entertained with relevant information
• Suitable use of information